Friday, July 13, 2018

How Are Co-Branded Prepaid Cards Beneficial For Your Business?

By Adele Lehrain


Consumers purchase a number of goods and services with the help of varying payment methods that are available in today's world. These methods of payments include a range of debit cards, credit cards, checks, cash, bank drafts, money orders, and prepaid credit cards.

Defining Prepaid Credit Cards Prepaid credit cards are not your typical credit cards, as the money you spend belongs to you and not the bank. For instance, if your budget for the month is $25,000, you will deposit that amount into the prepaid credit card for later use.

Defining Co-branded Prepaid Cards Large and small businesses may provide their employees and customers with a co-branded prepaid card. When the employees and customers apply for the card, they will get the chance to use the card to make purchases globally.

On the co-branded card, people will find the logo of the company and the logo of the two leading prepaid card programs, MasterCard and Visa. The companies work in unison with card program providers to provide people with the opportunity to make a purchase.

A card that has been co-branded contains two logos or brands on it. The first is your business's brand logo. The second is a logo of MasterCard or Visa.

Business Benefits of Co-Branded Cards A co-branded prepaid credit card can bring a number of benefits for your commercial enterprise.

Some of the most common advantages include:

Your customers will feel at ease when using the card, as it minimizes the risk of stolen identity and leaked personal details, and in the process increases your profits.

A prepaid card program allows a business to work in partnership with Visa or MasterCard to provide customers with services similar to prepaid transactions.

Customers will be more reluctant to associate with your company if your company provides them with this option, as they would not have to go through a lengthy transaction process, but will get instant access to the money, thus can resume their purchases.

Having funds transferred to a card will allow the cardholder immediate access to the money, making it easier for them to resume their purchases without wasting time in lengthy transactions.

As MasterCard and Visa are available worldwide, you can be sure that the card will be fully functional no matter where it is used.

Opting for a co-branded prepaid card has a number of benefits and if you want to bring additional growth, success and publicity to your business, offer a co-branded card to your customers, printed with your logo for additional marketing.




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