Thursday, October 6, 2016

Scale Your Professional Advisory Business With Value Producing Software

By Scott Smyle


If you offer professional advisory services to businesses and families, then you already know that the real money comes from providing services to high net worth clients. Attracting those clients means becoming their primary advisor with a good reputation. You need to be able to build relationships across generations, rather than just with the "head" of the family.

Once you have those clients, you need to be able to keep them. Once you start attracting clients with net worth of over $1 million and especially over $5 million, you need a different platform to provide the services these clients need. You need the knowledge of how to deal with the specific tax issues of the very wealthy, including issues with estate taxes.

Building solid relationships with your clients is mission critical to your advisory business. Managing non-monetary values and multi-generational relationships can be a real challenge, as can increasing referrals and growing residual income. While traditional planning is important, you need the extra personal touch to stand out. It is worth considering technological solutions to help you track complicated issues your clients are facing. The right technology platform can grow your core business to the point where you can attract and retain high value clients, allowing you to work with a smaller number of core clients if you wish. With the right software, you can build rapport your clients in a way that promotes their trust and so they see you as less "commoditized" and more personalized. Security is important to your high value clients, keep this in mind as well when choosing the right software.

Ultimately, you are aiming for a position where you are turning clients away because so much business is knocking at your door. Investing in the right software means spending more of your time on your core business rather than marketing your advisory business. Growing your advisory business means attracting families and businesses with the willingness and money to spend on high end services and solutions. You are looking for the type of client base who does not treat financial and business advice as a commodity to be bought at the lowest bid. The right technological solutions will help you both develop the client base you are looking for and increase your good reputation.

Use the software that is designed to work with the kind of people you want in your business. You are wanting to be more than an "accountant" or "planner," so provide top quality services and solutions, and charge rates accordingly. Then, build on this by networking with other advisors to grow your business so you move to the next level.

The right software, tied to the right professional advisor, can help you achieve the goal of scaling up your core business and becoming wealthier yourself. If you are not sure where to go next in attracting valuable, high impact clients, then find out more about what this kind of partnership can achieve.




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