Monday, May 2, 2016

Easy Non Profit Fundraising Tips

By Joshua Brown


There are many humanitarian causes that benevolent people can take part in. To raise money for such initiatives, they ought to be imparted with easy non profit fundraising ideas. Those who participate in helping the less fortunate members of the society often have a very passionate drive. However, their efforts are often hindered by lack of sufficient funds to roll out their programs. They can however make use of certain ideas, which will ensure that they raise enough funds.

Setting a target will set the whole campaign in motion. This is all about setting how much money they want to raise from the entire exercise. This is followed by writing down every prospective income source that one can think of. This is followed by coming up with a budget, which details what percentage will be directed towards the cause and what percentage will be retained at the office for miscellaneous expenditure.

The next step that must be taken is coming up with a fundraising program. This is done after the organizers have come up with a budget and understand how much they need to raise and how much money will be spent. The program must be based on their cash flow needs. It also states clearly when and where the fundraiser will be held. The program needs to allocate enough time for the undertaking.

The third step involved is choosing fundraisers who can help collect the money. They should be people of high social integrity and need to have a proven ability of fundraising. Those who are fundraising for a particular cause can use their colleagues, friends and family members to help them collect the funds.

One of the most important things that ought to be done is setting up an active and well-functioning secretariat. This is a central office that acts as the center of all activities. All communications will be made from this nerve center. A secretariat enhances accountability and also ensures that there are marginal breakdowns in communication. Cases of mismanagement of money are also minimal when they are managed from a one place.

For optimum success, it is vital to schedule the campaign during the holidays or the festive season. The festive mood that exists increases the likelihood of more people making contributions. The organizers can partner with retail outlets so that whenever shoppers buy particular goods, a small percentage of the selling price is channeled towards the funds drive. Such an idea can play a significant role in increasing the amount collected.

Fundraisers are not always about collecting money. It may also involve marshaling members of the local community to collect old items that are of no use to them anymore. Such items can be sold at an auction to vintage lovers. Monies that will result from such sales will be part of the fundraising effort.

Social media needs to be utilized owing to the acceptance that it has gained over the past few years. These platforms can be used to reach as many people as possible. These pages have a lot of readership. Organizers need to tap into this and promote their initiatives so that many people can be reached. The emergence of crowd funding should also be tapped into.




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